Impact of Rural Tourism Development on Subjective Well-Being Rural Chinese Woman

Yixiao Xiang
Dong Isbister
Fevzi Okumus, University of Central Florida


This exploratory study investigates the impact of tourism development on the subjective well-being of rural women in the suburban area of Jinan city, Shandong, China. Both qualitative and quantitative research methods were used to collect empirical data from rural women. According to the study findings, tourism development has reshaped rural Chinese female villagers' daily lives and enhanced their subjective well-being in the context of urbanisation, land loss, and land use regulations in China's rural areas. The study offers theoretical and practical implications. Suggestions for future research are also provided.