The relationship between local residents’ perceptions of tourism and their happiness: a case of Kusadasi, Turkey

Ahmet B. Ozturk, University of Central Florida
Ozgur Ozer
Ugur Caliskan


Purpose: The purpose of this study was to determine the local residents’ attitudes of tourism in Kusadasi, Turkey. In addition, the relationship between residents’ attitudes toward tourism and their overall perceived happiness was analyzed. Design/methodology/approach: A correlational, quantitative research technique was used in this study. The data of this study were collected from 383 local residents in Kusadasi, Turkey. Exploratory factor analysis and multiple regression analysis were conducted to analyze the data. Findings: The results of the study indicated that local residents had favorable attitudes toward tourism in terms of its positive economic, cultural and environmental impact. Study results also indicated that negative economic impact of tourism was found to be the least favorable construct associated with residents’ attitudes toward tourism in Kusadasi. In addition, multiple regression analysis indicated that local residents’ perceived overall happiness was significantly influenced by positive and negative cultural and environmental impact and positive economic impact factors. Originality/value: The findings of the study provide valuable information to tourism planners and decision makers seeking to build a resident friendly tourism destination in Kusadasi, Turkey.