Keywords

Perception, Psychology of persuasion

Abstract

The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings.

Graduation Date

1976

Degree

Master of Arts (M.A.)

College

College of Social Sciences

Degree Program

Psychology

Format

PDF

Pages

v, 66 pages

Language

English

Rights

Written permission granted by copyright holder to the University of Central Florida Libraries to digitize and distribute for nonprofit, educational purposes.

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0004328

Subjects

Perception, Persuasion (Psychology)

Collection (Linked data)

Retrospective Theses and Dissertations

Included in

Psychology Commons

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