A descriptive study of marketing strategies used by the nine Florida State Universities

Abstract

A two-year study was conducted to identify any written marketing plan, marketing strategies and individuals responsible for marketing activities within each of the Florida state universities. Information was collected and reviewed from university officials in the Florida State University System through either personal interviews or mail surveys. Secondary information in the literature and state university catalogs or fact books was also reviewed. None of the Florida state universities have a written marketing plan at this time; however, marketing activities are being accomplished at each of the state universities. Individuals engaged in marketing activities vary among the universities as to responsibilities and positions within the university. Marketing strategies are fragmented in most of the universities and are not consistent. Recommendations are also made in this study to correct some of the deficiencies.

Notes

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Graduation Date

1989

Semester

Fall

Advisor

Harrow, Thomas L.

Degree

Doctor of Education (Ed.D.)

College

College of Education

Department

Educational Services

Format

PDF

Pages

171 p.

Language

English

Length of Campus-only Access

None

Access Status

Doctoral Dissertation (Open Access)

Identifier

DP0026647

Subjects

Dissertations, Academic -- Education; Education -- Dissertations, Academic

Accessibility Status

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