Keywords

Assertiveness (Psychology), Sex role, Women -- Attitudes

Abstract

The present investigation examined male reactions to female assertion as a function of attitudes toward women and situational context. Male college students observed videotapes of a female model behaving passively and assertively in each of two situations. Subjects completed an adjective rating scale of the model's behavior after each videotaped scenario. The Attitudes Toward Women Scale was completed by each subject, as well, and served to classify subjects as either liberal or traditional. Results indicated that the female model was given lower ratings of likeability in the assertive conditions than passive conditions, but was given higher ratings on ability/achievement measures in the assertive conditions than passive conditions. Significant effects for situation occurred, particularly in the typing situation scenarios where assertive female behavior is traditionally viewed as appropriate. Traditional makes rated the female model as more likeable and competent than liberal makes in the passive style of behavior, while liberal males rated the female model as more likeable and competent than traditional males in the assertive style of behavior.

Notes

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Graduation Date

1985

Advisor

Fisher, Randy D.

Degree

Master of Science (M.S.)

College

College of Arts and Sciences

Degree Program

Psychology

Format

PDF

Language

English

Rights

Public Domain

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0016482

Included in

Psychology Commons

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