Advertising, Endorsements in advertising, Product recall
If this is your thesis or dissertation, and want to learn how to access it or for more information about readership statistics, contact us at STARS@ucf.edu
Davis, Robert H.
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Mayers-Drumm, Christina., "An Investigation of Effectiveness of Three Methods of Presentation of Celebrity Endorsers on Product Recall and Product Image in Print Advertising" (1985). Retrospective Theses and Dissertations. 4751.