The Effects of Familiar and Unfamiliar Music Video Repetition on Attitude, Recall, and Purchase Potential
Music -- Psychological aspects, Music videos, Rock music, Television advertising, Television and music
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Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Milbourne, Constance C., "The Effects of Familiar and Unfamiliar Music Video Repetition on Attitude, Recall, and Purchase Potential" (1986). Retrospective Theses and Dissertations. 4892.