Selling the Stereotype: Sexist, Ageist, and Racist Typecasting in Network Television Advertising in 1986
Sterotype (Psychology) in advertising, Television advertising
Smith, Ronald F.
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Becker, Helen S., "Selling the Stereotype: Sexist, Ageist, and Racist Typecasting in Network Television Advertising in 1986" (1987). Retrospective Theses and Dissertations. 5005.