Keywords

Persuasion (Psychology)

Abstract

The process of persuasion has been written about and studied in abundance since the times of Plato and Aristotle. However, comparatively little research has been done on resistance to persuasion. In fact, to this day, only two series of systematic studies on resistance to persuasion have been reported. The present study will be a logical extension of that research.

Early efforts to study resistance to persuasion focused on the effects of one-sided and two-sided communications. One-sided communications present arguments for a given point of view, without any mention of arguments for the opposing point of view or attempted refutation of them. Two-sided communications present arguments for a given point of view, then go on to enumerate and at least partially refute arguments for the opposing point of view (Insko, 1962).

Graduation Date

1982

Advisor

Pryor, Albert

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Degree Program

Communication

Format

PDF

Pages

63 p.

Language

English

Rights

Public Domain

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0013686

Contributor (Linked data)

Albert Pryor (Q59527190)

Pryor, Albert

Accessibility Status

Searchable text

Included in

Communication Commons

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