Central Florida is the seat of hospitality in the Sunshine State — and perhaps the nation. The tourism industry’s mantra is “heads in beds,” the measure of economic payoff for having all those theme parks, hotels, restaurants and world-class airport facilities in our backyard. And now it’s time for UCF to mirror the mantra and consistently get “fans in stands.”
Sloane, Rich, "More ‘Fans in Stands’ Help Boost University’s Brand" (2014). UCF Forum. 129.
UCF Forum note
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