A large man in a black bear suit walks onscreen in a YouTube video. He stops in the middle of some guys tossing around two basketballs, makes some awkward 80s dance moves, and then moonwalks off the screen so well even Michael Jackson might have been impressed. More than 100 of my students watch the video in class. Not one of them see him.
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Uttich, Laurie, "The Social Media Mirage (and What We're Missing)" (2014). UCF Forum. 75.