Title

Evaluating the Effectiveness of Travel Trade Shows and Other Tourism Sales Promotion Techniques

Abstract

This article analyzes the uses of sales-promotion programs in the tourism industry and proposes a number of quantitative and qualitative methods for evaluating their effectiveness.

Publication Date

1-1-1990

Original Citation

Abraham Pizam “Evaluating the Effectiveness of Travel Trade Shows and Other Tourism Sales Promotion Techniques” Journal of Travel Research, Vol. 29 No. 1 (1990), pp. 3 8.

Number of Pages

3 - 8

Document Type

Paper

Language

English

Source Title

Journal of Travel Research

Volume

29

Issue

1

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1177/004728759002900102

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