Title

Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis

Abstract

This study employs a conjoint analysis approach to examine consumer preference and willingness to pay for the vacation ownership (timeshare) product. The study focuses on attributes that have been classified as negative attributes during the sales process to determine if the anticipated effect of reductions in preference and willingness to pay are supported. With a sample size of 3,200 respondents familiar with the timeshare product, the findings challenge contemporary literature that suggests purchase incentives negatively impact consumer preference and willingness to pay.

Publication Date

4-16-2013

Original Citation

Gregory, A. (2013) Examining the impact of negative attributes on consumer preference and willingness to pay in the vacation ownership industry: A conjoint analysis, Journal of Tourism Research & Hospitality, 2(3), 8-13.

Number of Pages

8-13

Document Type

Paper

Language

English

Source Title

Tourism Research and Hospitality

Volume

2

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.4172/2324-8807.1000120

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