Title

Examining the Motivation, Perceived Performance, and Behavioral Intentions of Convention Attendees: The Case of SOHO Expo

Keywords

Motivation, Performance; Satisfaction, Behavioral intention, Convention

Abstract

This study assessed convention attendee motivations, performance evaluation, satisfaction, and behavioral intentions in a regional conference setting. Data was collected from conference attendees in the southeast United States. The findings revealed a five-dimension conference motivation: (1) activities and opportunities, (2) networking, (3) convenience of conference, (4) education benefits and (5) products and deals. Furthermore, the relationships between attendee's evaluation of conference performance, satisfaction judgment, and behavioral intention were examined. The relationships between educational activities, overall satisfaction, word-of-mouth, and intent to return were found to be significant. Recommendations to the meeting planners for conferences are provided based on the results.

Publication Date

5-24-2006

Original Citation

Severt, D., Wang, Y. C., Chen, P., and Breiter, D. (2007). Examining the Motivation, Perceived Performance, and Behavioral Intentions of Convention Attendees: The Case of SOHO Expo. Tourism Management (SSCI journal), 28(2), 399-408

Number of Pages

399-408

Document Type

Paper

Language

English

Source Title

Tourism Management

Volume

28

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1016/j.tourman.2006.04.003

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