Factors affecting the acceptance of smartphone diet applications

Keywords

diet, food allergies, healthy eating, restaurant and food ordering, smartphone apps, technology applications

Abstract

This article investigated factors affecting customers’ intention to use smartphone diet applications (apps) when ordering food and bev- erages at foodservice businesses. An online questionnaire was designed and empirical data was collected from 395 respondents.Study participants were asked to interact with a smartphone diet app simulation prior to responding the survey questions. Structural equation modeling was used to analyze the data. Study results indicate that individuals are more likely to adopt smartphone dietapps if they are perceived to be useful and enjoyable. Social norms appear to play a significant role in adopting smartphone apps. Individuals with higher personal innovativeness tend to use such apps more often. Study results can assist restaurant operators in developing specific marketing strategies to target particular segments by designing such diet apps and developing menus for niche segments. This is one of the first studies looking at whether smartphone apps can assist individuals in ordering healthier and specific diet menu items at restaurants. This study offers specific theoretical and practical implications.

Publication Date

3-11-2015

Original Citation

Okumus, B., Bilgihan, A., & Ozturk, A. B. (2015). Factors affecting the acceptance of smartphone diet applications. Journal of Hospitality Marketing and Management, 25(6), 726-747.

Number of Pages

726-747

Document Type

Article

Language

English

Source Title

Journal of Hospitality Marketing and Management

Volume

25

Issue

6

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

This document is currently not available for download.

View via DOI


Share

COinS