Title

Franchise partner selection decision making

Abstract

This paper aims to investigate international franchise partner selection from the perspective of different decision making models and analyse the influence of organisational factors on the franchise selection decision making. Empirical data were collected from a leading international hotel group through multiple data collection methods. The research findings indicate that the participant organisation mainly exploits a processual approach to decision making. Power over the decision making shifts to different levels where the necessary information can best be accumulated and interpreted in different stages of the process. Different organisational parameters interact and exert influence upon each other while a franchise organisation decides to choose the most appropriate franchise partner.

Publication Date

2-12-2010

Original Citation

Altinay, L. & Okumus, F. (2010). Franchising Decision Making. Service Industries Journal. 30(8), 929-946.

Number of Pages

929-946

Document Type

Paper

Language

English

Source Title

Service Industries Journal

Volume

30

Issue

6

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1080/02642060802322275

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