Title

Hospitality Instructors’ Preference for Blended Teaching: A Bridge to Full Online Course Delivery?

Keywords

hospitality instructors, blended learning, online course, TAM2

Abstract

A substantial body of empirical research exists on the topic of online teaching and learning; however, few qualitative studies have been conducted examining the deeper reasons for teaching online and no studies of this type have been performed in the hospitality discipline. This research sought to understand the subjective norms influencing hospitality faculty to teach online. Data were coded according to TAM2 constructs and sub-coded revealing emergent themes. Findings demonstrated hospitality faculty’s propensity for blended learning as well as other strategies for improved online instruction.

Publication Date

8-27-2014

Original Citation

Mejia, C. & Phelan, K. V. (2014). Hospitality instructors’ preference for blended learning: A bridge to full online course delivery? Journal of Teaching in Travel & Tourism, 14(4), 343-364.

Number of Pages

343-364

Document Type

Paper

Language

English

Source Title

Journal of Teaching in Travel and Tourism

Volume

14

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1080/15313220.2014.955304

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