Title

Hotel Loyalty Programs: The Halo Effect

Publication Date

6-11-2015

Original Citation

Abraham Pizam "Hotel Loyalty Programs: The Halo Effect." International Journal of Hospitality Management, Vol. 48, pp. 167-168 (2015)

Number of Pages

167-168

Document Type

Commentary

Language

English

Source Title

International Journal of Hospitality Management

Volume

48

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1016/j.ijhm.2015.05.010

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