Mediating Perceived Travel Constraints: The Role of Destination Image

Keywords

travel constraints, destination image,intention to visit, mediating effects, international young-educated-professional-treavler, China, travel, decision making

Abstract

This study assessed the mediating effects of destination image on the relationship between travel constraints and intention to visit. Structural equation modeling identified that destination image mediates between travel constraints and intention to visit, and thereby the negative impact of perceived constraints on intention to visit could be alleviated through the mediating effect of destination image. Thus, travelers can find the means to alleviate travel constraints through a negotiation mechanism. The findings provide practical implications for effective destination marketing programs in that the negative impact from travel constraints can, to a great extent, be mitigated.

Publication Date

4-14-2013

Original Citation

Chen, P.J., Hua, N., and Wang, Y.C. (2013). Mediating Perceived Travel Constraints: The Role of Destination Image. Journal of Travel and Tourism Marketing, 30(3), 201-221.

Number of Pages

201-221

Document Type

Paper

Language

English

Source Title

Journal of Travel and Tourism Marketing

Volume

30

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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