Title

Present and Future Website Marketing Activities in the US Hotels: Change Propensity Analysis

Keywords

Change propensity analysis, Hotel marketing, US hotels, Website marketing

Abstract

The objective of this study is to examine and predict website marketing activities of US hotels. An online survey is conducted to collect data from members of three major hotel associations located in the US. Change propensity analysis is utilized to evaluate future trends of website marketing activities. The results demonstrate that current website exploitation by the US hotels is relatively limited, with a focus on information dissemination. It is suggested that a number of transaction and relation-building activities will emerge in the near future. Implications based on the results are discussed.

Publication Date

4-24-2015

Original Citation

Li, X., and Wang, Y.C. (2015). Present and Future Website Marketing Activities in the US Hotels: Change Propensity Analysis. International Journal of Hospitality Management, 47, 131-139

Number of Pages

131-139

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

47

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1016/j.ijhm.2015.02.007

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