Psychographics: Static or Dynamic?

Keywords

psychographics, satisfaction, revisit intention, Plog's model, psychocentric, allocentric

Abstract

Plog has suggested that psychographics are determinants of travel patterns and preferences. However, given that satisfaction is an important factor determining revisit intention, this study questioned Plog's static model of psychographics. We proposed that allocentrics could have high revisit intentions if they are satisfied. Thus, this study attempted to verify whether Plog's psychographics are static or dynamic. Revisit intentions were compared among psychographics at different satisfaction levels, and the results showed that the revisit intention of allocentrics did not differ from psychocentrics when satisfied. The results provide evidence that psychographic segmentation may not be static, especially when satisfaction is considered

Publication Date

11-13-2012

Original Citation

Park, J. Y., & Jang, S. C. S. (2014). Psychographics: Static or Dynamic? International Journal of Tourism Research, 16(4), 351-354.

Number of Pages

351-354

Document Type

Paper

Language

English

Source Title

International Journal of Tourism Research

Volume

16

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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