The Dynamics of Green Restaurant Patronage
Keywords
green restaurant, consumer knowledge, enviornmental concern, ecological behavior
Abstract
This study specifically discusses the relationships between consumers’ knowledge of a restaurant’s sustainable practices, environmental concern, and ecological behavior and their intention to patronize a “green” restaurant. The results revealed that consumers’ knowledge of sustainable restaurant practices and environmental concerns were important determinants of consumers’ intentions to patronize green restaurants. Demographic variables, age of consumers, education levels, and income levels were found to be significant in assessing patronage of green restaurants.
Publication Date
5-17-2010
Original Citation
Hu, H. H., Parsa, H.G., Self, J. (2010). The Dynamics of Green Restaurant Patronage. Cornell Hospitality Quarterly. 51(3), 344-362.
Number of Pages
344-362
Document Type
Paper
Language
English
Source Title
Cornell Hospitality Quarterly
Volume
51
Issue
3
Copyright Status
Unknown
Copyright Date
2010
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Hu, Hsin-Hui; Parsa, H.G.; and Self, John, "The Dynamics of Green Restaurant Patronage" (2010). Faculty Scholarship and Creative Works. 482.
https://stars.library.ucf.edu/ucfscholar/482