Title

The Dynamics of Green Restaurant Patronage

Keywords

green restaurant, consumer knowledge, enviornmental concern, ecological behavior

Abstract

This study specifically discusses the relationships between consumers’ knowledge of a restaurant’s sustainable practices, environmental concern, and ecological behavior and their intention to patronize a “green” restaurant. The results revealed that consumers’ knowledge of sustainable restaurant practices and environmental concerns were important determinants of consumers’ intentions to patronize green restaurants. Demographic variables, age of consumers, education levels, and income levels were found to be significant in assessing patronage of green restaurants.

Publication Date

5-17-2010

Original Citation

Hu, H. H., Parsa, H.G., Self, J. (2010). The Dynamics of Green Restaurant Patronage. Cornell Hospitality Quarterly. 51(3), 344-362.

Number of Pages

344-362

Document Type

Paper

Language

English

Source Title

Cornell Hospitality Quarterly

Volume

51

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1177/1938965510370564

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