Title

The Effect of National Culture on Consumers’ Evaluation of Travel Services

Keywords

Consumer evaluation, Cross-cultural differences, Masculinity, Power-distance, Service quality

Abstract

The influence of national culture on consumer evaluations of travel services was the focus of this study. Drawing from a representative sample of 1735 overseas visitors to the southeast US, the results provide an indication that national culture affects the evaluation of travel services and customers' willingness to repeat purchase and recommend a service to others. The implication for researchers is that national culture is a multidimensional construct and is one of many forces influencing consumer expectations. It is a measurable construct that conditions how consumers of different national cultures interact with others and the level of service quality expected.

Publication Date

1-1-2002

Original Citation

John Crotts and Abraham Pizam “The Effect of National Culture on Consumers’ Evaluation of Travel Services. Tourism Culture and Communication, Vol. 4 No 1, (2002), pp. 17-28.

Number of Pages

17-28

Document Type

Paper

Language

English

Source Title

Tourism Culture and Communication

Volume

4

Issue

1

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.3727/109830403108750786

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