Title

The Relationship Between Sense of Community and Satisfaction on Future Intentions to Attend an Association's Annual Meeting

Keywords

sense of community, satisfaction, future intentions, association meeting, structural equation modeling

Abstract

Annual association meetings are imperative to associations because they are the biggest revenue source outside of membership dues. The constant challenge for associations is to come up with innovative ideas to create a meeting experience that can build attendance and retain members year after year. This study proposes that the psychological factor sense of community drives people to an association meeting every year. The purpose of the study is to understand the sense of community at an annual meeting among association members and whether sense of community has an influence on future intentions to attend the annual meeting. In addition, the mediating effect of satisfaction on sense of community and future intentions is examined.

Publication Date

7-6-2015

Original Citation

Hahm, J., Breiter, D., Wang, Y.C., Severt, K., and Fjelstul, J. (2015). The Relationship between Sense of Community and Satisfaction on Future Intentions to Attend an Association’s Annual Meeting. Tourism Management, 52, 151-160.

Number of Pages

151-160

Document Type

Paper

Language

English

Source Title

Tourism Management

Volume

52

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1016/j.tourman.2015.06.016

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