The Relationship Between Travel Constraints and Destination Image: A Case Study of Brunei

Keywords

travel constraints, destination image, muslim destination, unfamiliar culture, youth travelers, Brunei

Abstract

This study evaluated the relationship between travel constraints and destination image of young travelers to Brunei. This study found a significant relationship between destination image and travel constraints during the early decision-making process. This study concluded travel constraints impact on the formation of destination image during the early decision-making process. Study results contribute to the body of knowledge in two areas. First, four dimensions of travel constraints and three dimensions of perceived destination image were identified. In addition to the 3-dimension hierarchal constraints (structural, intrapersonal, and interpersonal), a new constraint dimension (unfamiliar cultural constraints) was revealed. Second, this study confirmed the relationship between travel constraints and destination image. Relatively few studies address the role of travel constraints to the formation of destination image. This is the first study providing empirical evidence demonstrating Brunei’s destination image and travel constraints impact young travelers during the early decision-making process.

Publication Date

9-12-2012

Original Citation

Chen, P., Chen, M. & Okumus, F. (2013). The Relationship of Travel Constraints and Destination Image. Tourism Management, 35 (2), 198-208.

Number of Pages

198-208

Document Type

Paper

Language

English

Source Title

Tourism Management

Volume

35

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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