The Return of the Fifth Marketing Mix P

Creator

Abraham Pizam, University of Central FloridaFollow

DOI Link

http://dx.doi.org/10.1016/j.ijhm.2011.05.010

Keywords

marketing mix, 4 Ps

Publication Date

6-14-2011

Original Citation

Abraham Pizam, "The Return of the Fifth Marketing Mix P." International Journal of Hospitality Management, Vol. 30, No. 4, pp. 763-764 (2011)

Number of Pages

763-764

Document Type

Commentary

Language

English

Source Title

International Journal of Hospitality Management

Volume

30

Issue

4

Copyright Status

Publisher retained

Copyright Date

2011-12-01

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

STARS Citation

Pizam, Abraham, "The Return of the Fifth Marketing Mix P" (2011). Faculty Scholarship and Creative Works. 530.
https://stars.library.ucf.edu/ucfscholar/530