Title

The Return of the Fifth Marketing Mix P

Keywords

marketing mix, 4 Ps

Publication Date

6-14-2011

Original Citation

Abraham Pizam, "The Return of the Fifth Marketing Mix P." International Journal of Hospitality Management, Vol. 30, No. 4, pp. 763-764 (2011)

Number of Pages

763-764

Document Type

Commentary

Language

English

Source Title

International Journal of Hospitality Management

Volume

30

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1016/j.ijhm.2011.05.010

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