Abstract
This essay examines cable television as a pragmatic pathway for small colleges to develop media capacity despite constrained budgets. It outlines the evolution of cable from signal delivery to a platform that reserves channels, facilities, and training for local access, and it surveys instructional and production uses at multiple institutions. A case study describes an introductory television production course and an arts survey at a small private university that leveraged a local cable franchise for studio time, portable equipment, editing facilities, technical support, and airtime. The initiatives expanded curricular offerings, created student produced content for community audiences, and demonstrated a scalable model for instructional delivery beyond the traditional classroom. The essay concludes with recommendations that institutions engage in franchise negotiations, monitor policy developments affecting access provisions, and implement pilot productions that privilege content over technical polish. Early adoption and collaboration with cable providers are framed as essential steps for building sustainable media programs in resource limited settings.
Recommended Citation
Hay, Ellen
(1986)
"Media and the Small College: Try Cable,"
Association for Communication Administration Bulletin: Vol. 58, Article 12.
Available at:
https://stars.library.ucf.edu/aca/vol58/iss1/12
