Abstract
This article evaluates regional labor market demand for graduates holding a masters in corporate and professional communication, using an extensive employer survey of communication industries, national advertisers, personnel directors and public relations managers across the university service area. Descriptive and inferential analyses estimate thousands of potential openings and reveal that a majority of executives expect the degree to enhance applicant competitiveness, grant access to upper level managerial posts, raise earning potential and, in some contexts, rival an MBA. Consulting employers further link interpersonal communication, information management and strategic messaging competencies to workforce performance and organizational growth. By mapping job availability, advancement pathways and compensation signals, this article offers evidence based guidance for graduate program planning, enrollment management and curriculum design within communication studies and human resource development.
Recommended Citation
Cronin, Michael and Hall, Payson
(1990)
"A Survey of Employment Opportunities for Graduates with a Master's in Corporate and Professional Communication: A Case Study,"
Association for Communication Administration Bulletin: Vol. 73, Article 4.
Available at:
https://stars.library.ucf.edu/aca/vol73/iss1/4
