Abstract
This article analyzes the tenure and promotion evaluation process from a university president perspective, framing personnel judgments as collective sense making rather than discovery of objective truth. It identifies five procedural characteristics shared across diverse institutions: incremental policy evolution, multilayered review, pervasive faculty dissatisfaction, recursive feedback across decision levels, and the centrality of fairness, explaining how each generates divergent interpretations among reviewers. Attention is directed to institutional mission alignment, clarity of criteria for teaching research and service, robust documentation practices, and time constraints that shape recommendation quality. By linking leadership communication, organizational culture, and academic governance, this article offers administrators and faculty a conceptual framework for improving transparency, consistency, and credibility in faculty advancement decisions.
Recommended Citation
Applbaum, Ronald L.
(1991)
"Personnel Evaluation from a Presidential Perspective: Are Differences Only a Reflection of Reality,"
Association for Communication Administration Bulletin: Vol. 75, Article 6.
Available at:
https://stars.library.ucf.edu/aca/vol75/iss1/6
