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Abstract

This article argues that specialized accreditation for journalism and mass communication programs remains a vital mechanism of evaluation and accountability in United States higher education. Rooted in state authority and professional self policing, accreditation is presented as consumer protection that elevates teaching, research, and service standards. The discussion counters assertions that accreditation enforces conformity by documenting the diversity of accredited units in size, mission, and curricular emphasis, while highlighting Standard Three that links professional training with liberal education. Pragmatic benefits are surveyed, including enhanced resource leverage, external funding eligibility, structured program review, and prestige within competitive environments. Cost and effort are acknowledged, yet the analysis concludes that accreditation sustains quality assurance, strengthens institutional credibility, and supports continuous curricular improvement across the communication discipline.

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