Subjects

Anaheim (Calif.); Disneyland (Calif.); Enchanted Tiki Room; Restaurants; Feasibility studies; Marketing research; Business planning

Description

This report is a feasibility study of the proposed Enchanted Tiki Room at Disneyland. In connection with the establishment of the Enchanted Tiki Room in a group of three Stouffer's restaurants at Disneyland, WED Enterprises requested Economics Research Associates (ERA) to review the parameters of operations and to review briefly the values which may reasonably be expected to accrue to the three interested parties, WED Enterprises, Disneyland, and Stouffer's. The report includes projected dinner schedule, projected daily revenue generating capacity of the Tiki Room, projected annual gross revenue, number of patrons by ticket class, party volume, show and food revenue, financial projections for the Enchanted Tiki Room Audio-Animatronic Show, profitability for WED and Stouffer’s, and the return on investment of the Enchanted Tiki Room.

Contributors

Price, Harrison A.

Publisher

Economics Research Associates

Client

WED Enterprises

Date Original

3-8-1962

Document Type

Report

Identifier

DP0019572

Language

English

Rights

Copyright University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/SpecialCollections/

Number of Pages

14 pages

Keywords

Anaheim (Calif.); Disneyland (Calif.); Enchanted Tiki Room; Restaurants; Feasibility studies; Market research; Business planning

Place

Anaheim (Calif.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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