Anaheim (Calif.); Disneyland (Calif.); Enchanted Tiki Room; Restaurants; Feasibility studies; Marketing research; Business planning
This report is a feasibility study of the proposed Enchanted Tiki Room at Disneyland. In connection with the establishment of the Enchanted Tiki Room in a group of three Stouffer's restaurants at Disneyland, WED Enterprises requested Economics Research Associates (ERA) to review the parameters of operations and to review briefly the values which may reasonably be expected to accrue to the three interested parties, WED Enterprises, Disneyland, and Stouffer's. The report includes projected dinner schedule, projected daily revenue generating capacity of the Tiki Room, projected annual gross revenue, number of patrons by ticket class, party volume, show and food revenue, financial projections for the Enchanted Tiki Room Audio-Animatronic Show, profitability for WED and Stouffer’s, and the return on investment of the Enchanted Tiki Room.
Price, Harrison A.
Economics Research Associates
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Number of Pages
Anaheim (Calif.); Disneyland (Calif.); Enchanted Tiki Room; Restaurants; Feasibility studies; Market research; Business planning
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Economics Research Associates, "Memorandum Report: Projected Operations of the Enchanted Tiki Room and Related Restaurant Operations at Disneyland" (1962). Harrison "Buzz" Price Papers. 176.