Silverman, Robert J., "Marketing Scholarship: Strategies of Persuasion," Knowledge: Creation, Diffusion, Utilization, 3(June, 1982), 503-520.


Discusses how research finds its audience.

Broad Topical Focus

Publication Outlets for Curriculum Research and Inquiry, Critique and Utilization of Curriculum Research and Inquiry

Source Discipline

Field other than Education

Mode of Inquiry in the Study

Integrative Inquiry

Type of Study

Research Synthesis

Narrow Topic

Knowledge Linkage, Literature of Curriculum, Knowledge Utilization


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