The lecture consists of two sections. The first section discusses the theoretical underpinnings of the competitiveness theory as it applies to the tourism development debate. The second section focuses on the empirical testing of four propositions derived from the tourism competitiveness literature Proposition 1: small island destinations engage in fierce competition. Proposition 2: simplicity rather than richness is a more useful benchmarking criterion for small island destinations. Proposition 3: non-price competition is the most significant driver of destination competitiveness. And, proposition 4: tourism competitiveness increases the quality of life for the destinations' citizens.
Tourism competitiveness; small island destinations; tourism competitiveness index; quality of life
Invited Main Lecture at the occasion of the Dies Natalis of the University of the Netherlands Antilles
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Croes, Robertico R., "Small Island Tourism Competitiveness: Expanding Your Destination's Slice of Paradise" (2010). Dick Pope Sr. Institute Publications. 10.