Global issues dominated the discussion at the Aruba Timeshare Association (ATSA) sponsored think tank on visioning the future of Aruba. Global competition, global foreign policy, changing demographics and the global environment emerged as primary concerns by participants at the ATSA event on November 30, 2006. They also expressed major concerns over the lack of public-private cooperation to assist the Aruba tourism industry in addressing the challenges in these areas. Additionally, they also were quick to identify the lack of serious industry-wide leadership in moving the industry's collective level of understanding of these challenges to the next level. While discussion and debate was robust with many divergent views, all participants agreed that 1) the global market place will continue to drive and reshape the products and services that make up what has become known as Aruba's number one industry, tourism; and 2) this will change the Aruba's competitive landscape more than most realize. This first Think Tank, focused on the five major forces driving change identified in the International Hotel and Restaurant Association's publication "Into the new millennium, a white paper on the global hospitality industry" (see figure 1). The forum included thirty-five representatives from the private sector, government organizations and educational institutions. These leaders of the Aruba tourism industry were asked to consider the future in the context of the five macro forces identified in the White Paper. The questions they were asked to respond to are listed in figure two. The day long nominal group technique has identified a number of critical issues for the industry. In the sections to follow these issues will be summarized. These summaries will then yield an agenda of research designed to improve the industry's overall understanding of how it can meet the challenges brought on by this force driving change.


The Dick Pope Sr. Institute for Tourism Studies


Rosen College of Hospitality Management

Publication Date


Document Type

White Paper










No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.

Number of Pages

19 p.


white paper



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.