The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate two major groups: 1. Visitors of Wet N' Wild (in-park survey) 2. Potential and past visitors to Wet N' Wild (off-site survey of tourists and local residents). A secondary objective of the study will be to analyze visitors and non-visitors perceptions of Wet N' Wild compared to other water theme parks, in particular Disney's typhoon and Lagoon.
Wet N' Wild
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Dick Pope Sr. Institute for Tourism Studies, "Wet n' Wild Marketing Study" (1989). Dick Pope Sr. Institute Publications. 24.