This report presents the results of a survey of residents of Central Florida who are considered to be potential visitors to Morocco. The survey was designed, administered and analyzed by the Dick Pope Sr. Institute for Tourism Studies for the Government of Morocco National Tourist Office in Central Florida. This survey was designed to provide a database, for, planning, marketing and promotional campaigns for the Florida market. The primary objective was to explore the attitudes preferences and demographic profiles of potential visitors to foreign destinations in general and Morocco in particular.
Moroccan Government Tourist Office in Central Florida
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.
Number of Pages
Dick Pope Sr. Institute for Tourism Studies, "The Potential of Morocco as a Tourism Destination for Floridians" (1985). Dick Pope Sr. Institute Publications. 47.