This report presents the results of a survey of tourists vacationing in Slorida who did not visit Silver Springs. This group will be labeled as "non-visitors" in the report. The survey was designed and administered by the Dick Pope, Sr. Institute for Tourism Studies, for Silver Springs management. The "non-visitor" survey was designed to provide a database for Silver Springs management use in planning marketing and advertising programs. The primary objective was to explore non visitors' attitudes and preferences towards Florida's tourist attractions, including Silver Springs. In addition, the survey will develop demographic profiles of non visitors and explore their vacation travel patterns.
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
Silver Springs, FL
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.
Number of Pages
Dick Pope Sr. Institute for Tourism Studies, "Silver Springs Non-Visitor Study - 1985" (1985). Dick Pope Sr. Institute Publications. 50.