The primary goal of this study was to evaluate the current guest experiences at the Holiday Inn Maingate, and to assess the appeal of proposed changes in the hotel's public areas and guest rooms. More specifically, the study's goals included the following: 1. Obtain a demographic profile of the hotel guests. 2. Obtain a profile of the hotel guests' travel behavior and current trip characteristics. 3. Assess guest awareness of the hotel's public areas and available services. 4. Assess guest utilization level and perceived importance of the hotel's public areas and available services. 5. Assess guests' appeal of the proposed changes in the hotel's public areas and guest rooms, and their perceived importance.
Holiday Inn Maingate; Central Florida; hotel guests
Holiday Inn Maingate, Kissimmee, FL
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Dick Pope Sr. Institute for Tourism Studies, "Holiday Inn Maingate Guest Survey: May 1993" (1993). Dick Pope Sr. Institute Publications. 51.