This report presents results of a study of Weeki Wachee visitors, designed and administered by the Dick Pope Sr. Institute for Tourism studies for Weeki Wachee's management. The project examines the potential, current and repeat visitors in the park over the period of February 19, 1986 - March 4, 1986. The study turns to the Weeki Wachee's visitors for a in-depth look at their behavior, opinions, perceptions, and awareness of the park and its features. By examining visitor profiles, insight for developing effective marketing strategies will be gained for the appropriate target markets.
Weeki Wachee Management
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
Spring Hill, FL
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.
Number of Pages
Milman, Ady, "Weeki Wachee Visitor Survey: February-March 1986" (1986). Dick Pope Sr. Institute Publications. 77.