This report documents the Saba Strategic Tourism Master Plan, 2023-2028. The report provides directions to help Saba capitalize on new tourism related opportunities and overcome challenges that have emerged post pandemic. The plan is the outcome of a participatory process that includes multiple layers of tourism stakeholders including the residents, government officials, business owners, NGOs, community leaders, local organizations, and tourists. The plan observes that overall, there is a disconnect in the stakeholders’ message regarding the value of Saba. Tourists appreciate the value and beauty of Saba’s natural resources and authentic culture, yet residents undervalue themselves and Saba due to social and economic confines. Currently, tourists come to the island and enjoy its paradise, but the residents do not get much in return. Moreover, the people seek opportunities to improve their quality of life and tourism can provide these opportunities providing the residents believe in themselves and can celebrate Saba’s authenticity. This plan provides a pathway that provides the means for Saba’s people to achieve the beautiful life that awaits them. The tourism plan helps to identify the needs and wants of Saban people. Saban residents were clear in their message during the research process regarding their desire to improve their social and economic opportunities, to be involved in the tourism development process, and in their desire for modest tourism growth. The 2023-2028 Strategic Tourism Master Plan wholistically identifies the opportunities that the Saban people expressed as desires to help enhance their quality of life. For Saba, tourism can be a catalyst force toward enhancing residents’ quality of life. If Saba acts now to capitalize on the new emerging travel trends, the island will stand to make nearly US$18 million per year, or nearly US$90 million over five years. The time for action is now!
Saba; Dutch Caribbean; tourism; post-pandemic
Saba Tourist Bureau (STB)
Rosen College of Hospitality Management
Saba, Dutch Caribbean
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Number of Pages
Croes, Robertico; Semrad, Kelly; Rivera, Manuel; and Alvarez, Sergio, "Saba Dutch Caribbean: Strategic Tourism Master Plan, A Beautiful Life Awaits" (2023). Dick Pope Sr. Institute Publications. 82.