Keywords
Narration (Rhetoric), Persuasion (Psychology)
Abstract
The purpose of this research was to look more closely at the relationships between narrative and non-narrative persuasive messages, and to begin to determine how and why these message formats might work together. I situated this study within Rogers’ roadmap for future theoretical work on entertainment education (E-E), and specifically addressed Slater and Rouner’s call for more research on the impact of epilogues in E-E. Synthesizing components of the elaboration likelihood model with recent theorizing regarding persuasion through narrative, I made predictions regarding the effect of transportation and character identification on perceived salience, attitudes, behavioral intention, and behavior in narrative, argument, and narrative + argument conditions. Undergraduate students were asked to watch one of seven videos. After watching the videos participants were asked to respond to questions reflecting their views of the subject matter in the videos, their experience while watching the videos, and their opinion of the video quality. The questionnaire included scales measuring transportation into the narrative and character development, measures of perceived issue relevance, and persuasion toward the topic of mandatory H1N1 vaccinations. Findings showed no relationship between the narrative format and transportation or perceived salience, however, transportation did predict perceived salience in messages combining both argument and narrative + argument formats. Recommendations were made for modification and future applications of the instruments used in the study and for continued research in the various stages of persuasion through narrative, argumentative, and combined format messaging.
Notes
If this is your thesis or dissertation, and want to learn how to access it or for more information about readership statistics, contact us at STARS@ucf.edu
Graduation Date
2011
Semester
Summer
Advisor
Miller, Ann
Degree
Master of Arts (M.A.)
College
College of Sciences
Degree Program
Communication
Format
application/pdf
Identifier
CFE0004044
URL
http://purl.fcla.edu/fcla/etd/CFE0004044
Language
English
Length of Campus-only Access
None
Access Status
Masters Thesis (Open Access)
Subjects
Dissertations, Academic -- Sciences, Sciences -- Dissertations, Academic
STARS Citation
Lane, Rebekah M., "A Study Of The Impact Of Involvement And Sequence In Narrative Persuasion" (2011). Electronic Theses and Dissertations. 1862.
https://stars.library.ucf.edu/etd/1862