Keywords

Communication, critical discourse analysis, discourse, ideology, memes, first world problems, third world success, inequality, critical

Abstract

This thesis applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the First World Problems (FWP) and Third World Success (TWS) Internet memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, the paper analyzes the visual and textual elements of a sample of the FWP and TWS memes. The paper argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of wealth disparity.

Notes

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Graduation Date

2013

Semester

Summer

Advisor

Sandoval, Jennifer

Degree

Master of Arts (M.A.)

College

College of Sciences

Department

Communication

Degree Program

Communication; Mass Communication

Format

application/pdf

Identifier

CFE0004828

URL

http://purl.fcla.edu/fcla/etd/CFE0004828

Language

English

Release Date

August 2013

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Subjects

Dissertations, Academic -- Sciences, Sciences -- Dissertations, Academic

Restricted to the UCF community until August 2013; it will then be open access.

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