Cultivation Theory, Communication, Social Construction
Scholars recognize television's ability to influence culture. According to Gerbner, television creates socially constructed realities through the cultivation of its viewers. Television is designed to satisfy the diverse needs of large audiences. The mainstream messages conveyed via television have power to alter perceptions and change culture. Gerbner's theory was constructed from the analysis of crime dramas with single plot lines. Using the ABC television program Brothers & Sisters, this thesis explores the theoretical implications dramas with multiple plot lines have on traditional notions of cultivation theory. Through a content analysis and focus groups, evidence was acquired to suggest that cultivation theory, with the added consideration of involvement, is still able to explain television's influence on the social creation of reality.
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Master of Arts (M.A.)
College of Sciences
Nicholson School of Communication
Length of Campus-only Access
Masters Thesis (Open Access)
Elmore, Scott, "Brothers & Sisters: A New Impetus For Social Construction And Its Impact On Traditional Cultivation Analysis" (2008). Electronic Theses and Dissertations, 2004-2019. 3486.