Abstract

Considered a disrupter in the lodging industry, sharing economy accommodations have become an emergent field in hospitality literature. While this literature predominantly addresses peer-to-peer accommodations such as Airbnb, it has not considered timeshares, one of the sharing economy pioneers. However, consumer behavior literature has integrated timeshares into the sharing economy due to the shared resource of accommodations between consumers. This study examined the determinants of Satisfaction (Amenities, Community Belonging, Economic Benefits, Trust, and Vacation Counselor/Host) for consumers of two different types of sharing economy lodging products, timeshares and peer-to-peer accommodations, and their electronic word-of-mouth (eWOM) behavior. Considered a critical travel information source, eWOM has been attributed to affecting purchase decisions in hospitality literature. Current research has revealed a gap in peer-to-peer accommodation studies related to eWOM. This study extended eWOM research by exploring the role of Satisfaction as a mediator between the determinants and eWOM. In addition, accommodation type (timeshare vs. peer-to-peer accommodation) was investigated as a moderator to the relationship between the determinants and Satisfaction, and to the relationship between Satisfaction and eWOM. The study employed the two-step approach of confirmatory factor analysis (CFA) and structural equation modelling (SEM). The results indicated that Amenities, Community Belonging, Economic Benefits, Trust, and Vacation Counselor/Host had a positive impact on sharing economy lodging Satisfaction. Amenities, Economic Benefits, and Trust demonstrated an indirect effect on eWOM behavior through sharing economy lodging satisfaction. The model also revealed that Community Belonging had a direct effect on eWOM. Multiple group SEM revealed that accommodation type moderated the effect of Community Belonging's impact on sharing economy lodging Satisfaction, as well as the effect of sharing economy lodging Satisfaction on eWOM behavior. Satisfaction did not mediate any relationships for peer-to-peer accommodations. This study extends eWOM literature and provides competitive advantage insights between two sharing economy accommodation types.

Notes

If this is your thesis or dissertation, and want to learn how to access it or for more information about readership statistics, contact us at STARS@ucf.edu

Graduation Date

2019

Semester

Fall

Advisor

Fyall, Alan

Degree

Doctor of Philosophy (Ph.D.)

College

Rosen College of Hospitality Management

Degree Program

Hospitality Management

Format

application/pdf

Identifier

CFE0007854

URL

http://purl.fcla.edu/fcla/etd/CFE0007854

Language

English

Release Date

December 2024

Length of Campus-only Access

5 years

Access Status

Doctoral Dissertation (Campus-only Access)

Location

Rosen College of Hospitality Management

Share

COinS