Media Effects, cultivation, sex, television, social learning theory
Research has shown that sexual content is prevalent in television programming and that this content can have an effect on the viewer's attitudes about sex. This study examined this relationship within the theoretical framework of cultivation and social cognitive theories. This study used a survey to examine these relationships in young students at a large southeastern university. The researchers targeted freshmen, many in their first semester, for this study to get the best measure of attitudes, before they were influenced by college life. In addition to examining the effects of television viewing, the researcher looked at the effects of exposure to other media that may contain sexual content, such as magazines, Internet, DVD's, video games, and music. The study did not find significant relationships between television viewing and students' sexual attitudes and behaviors, but it did find several strong relationships among sexual attitudes and behaviors and students' exposure to other forms of media that may contain sexual content, including music, films, video games, and DVDs.
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Master of Arts (M.A.)
College of Arts and Sciences
Nicholson School of Communication
Length of Campus-only Access
Masters Thesis (Open Access)
Hackbarth, Heather, "Media Influence On Young Adults Sexual Attitudes And Behaviors" (2006). Electronic Theses and Dissertations. 839.