In the modern age of internet telecommunication, such as Face Time, Skype, and Zoom, how does the choice of synthetic visual representation (i.e., image, or avatar) impact trust during a first impression situation? The present study evaluated morphological variations (anthropomorphic, zoomorphic, technomorphic, and hybrids) of static images' effect on participants' (n = 327) trust in the absence of any other context or cues. Findings indicated that morphology significantly impacts trust during this critical first impression. Additional findings indicate that there are clear preferences of morphological representation.
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Doctor of Philosophy (Ph.D.)
College of Engineering and Computer Science
Modeling and Simulation
Length of Campus-only Access
Doctoral Dissertation (Campus-only Access)
MacArthur, Keith, "Dispositional Trust Response to Morphological Differences in Synthetic Representative Agents" (2021). Electronic Theses and Dissertations, 2020-. 899.
Restricted to the UCF community until December 2024; it will then be open access.