Impression formation as a function of male baldness
Abbreviated Journal Title
Percept. Mot. Skills
DOMINANCE; Psychology, Experimental
A computer-morphing procedure was used to produce a "full cranial hair" photograph for comparisons of perceptions by 96 undergraduates of a photograph of a naturally bald 30-yr.-old man on 13 dependent measures derived from 30 semantic differential scales. Analysis showed the full-hair condition was rated significantly more dominant, dynamic, and masculine than che,ald condition. While the model was also perceived as younger in the full-hair condition, there was no difference in mean ratings of attractiveness between photographs.
Perceptual and Motor Skills
"Impression formation as a function of male baldness" (1998). Faculty Bibliography 1990s. 2193.