Barriers to change in regulated channel environments: Pharmacists' prescribing
Abbreviated Journal Title
REASONED ACTION; COMMUNITY PHARMACIES; NORMATIVE BELIEFS; PLANNED; BEHAVIOR; INTENTIONS; MODEL; FISHBEIN; CHOICE; Business
Based on attitude-behavior theory and its extensions, the authors develop and test a model of pharmacists' intentions to prescribe medication under the Florida pharmacists Self-Care Consultant Law. Data from a random sample of 490 Florida retail pharmacists, one of the few states where independent prescribing is currently allowed, revealed that frequency of past prescribing directly affects behavioral intentions. Also revealed are the underlying attitudinal and normative effects on frequency of past behavior. Post-behavioral reactions reinforce negative attitudes and the pharmacist's perception of the law's intent operates through perceived subjective norms. Suggestions for increasing pharmacists' prescribing, implications for service delivery channels, and future research directions are drawn from the findings.
Journal of Retailing
"Barriers to change in regulated channel environments: Pharmacists' prescribing" (1998). Faculty Bibliography 1990s. 2466.