A relationship customer typology
Abbreviated Journal Title
Focusing on retail clothing salesperson-customer relationships, we develop a relationship customer typology based on specific consumer characteristics related to the maintenance of these relationships. We then profile the different relationship customer types in terms of demographics and also important retail consequences-satisfaction, loyalty, purchases, word of mouth, and relationship benefits valued. Implications and recommendations for retailers are discussed.
Journal of Retailing
"A relationship customer typology" (1999). Faculty Bibliography 1990s. 2808.