Effects Of Speakers Immediacy On Receivers Information-Processing
Abbreviated Journal Title
Percept. Mot. Skills
The experiment examined the effects of a speaker's immediacy on receivers' perceptions of the speaker's credibility, likability, attractiveness, and similarity. A female speaker delivered a 3 1/2-min. message to 71 undergraduate subjects, with immediacy manipulated across two levels. Analysis yielded positive relationships between the speaker's immediacy and the perceptions of likability, similarity, competence, and trustworthiness. An analysis of cognitive responses indicated that the speaker's immediacy affected receivers' information processing by increasing the incidence of positive and neutral thoughts and decreasing negative thoughts about the speech and speaker.
Perceptual and Motor Skills
"Effects Of Speakers Immediacy On Receivers Information-Processing" (1994). Faculty Bibliography 1990s. 994.